Tweener Talks: Greg Boone, CEO WalkWest, on Taste, Trust, and Growth in the Age of AI
From sneakerhead to serial founder, Greg Boone shares Walk West’s bold pivot, frameworks, and growth strategies live from Raleigh’s new studio
Who is Greg Boone?
Greg Boone is the CEO of Walk West (our partners in producing Tweener Talks!), a growth and content studio in Raleigh, NC. A serial entrepreneur, angel investor, and former co-CEO of Blue Acorn ICI (acquired by Synergy), Greg’s journey spans tech, e-commerce, and marketing. He’s equally known for his leadership in AI-driven strategy as for his collector’s passion: he’s a sneakerhead with over 30 pairs of Air Jordans.
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Lithios Apps - Lithios Apps is a Triangle-based software design and development studio that builds custom mobile and web applications focused on quality and user experience. We help founders and teams bring products to life that drive growth, engage customers, and stand out in competitive markets. We've worked side by side with clients whose products have gone on to earn millions in follow-on funding.
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And special thanks to our friends at Walk West for partnering with us to produce this pod!
How I know Greg:
I first connected with Greg during his transition into the Walk West CEO role, right after the agency acquired podcast network Earfluence. We’ve shared conversations on the future of content, AI’s disruption of search, and strategies for founders navigating the changing go-to-market landscape.
Listen/Watch Our Interview:
This episode was recorded live during Walk West’s Podcast Studio Launch Marathon, an all-day livestream celebrating their new studio in Raleigh. Scot and Greg dive into:
Walk West’s evolution from a marketing agency to a full content studio
The “Four P Framework”: Podcasts, Partnerships, Paid Media, and PR
How AI is reshaping search, marketing, and startup growth strategies
Personality-led growth and why trust is the new currency for startups
Greg’s entrepreneurial journey through tech, e-commerce, and exits
The lighter side: sneaker culture, Star Wars collectibles, and Michael Jordan’s business legacy
Greg Boone is proof that in the AI era, growth belongs to those who mix strategy with personality, trust, and a little flair.
How to watch:
Visit Tweener Talks to listen for all audio podcast players
We have a video version on YouTube (make sure to subscribe!)
📌 What’s Next
Stay tuned for more founder journeys from across the Triangle. Subscribe for startup news, and we’ll catch you next week!